How I turned 2 days of filming into a Full-Fledged Content Ecosystem
Lisa Hopper's work changes lives. And this April, I took a front-row seat at her signature Truly You Experience .
Over the course of two days, I captured Lisa leading 12 clients through a deeply transformative experience.
…and then turned that real-time impact into a full library of video content that now powers her visibility, trust-building, and sales.
This isn’t just a case study in content. It’s a case study in clarity – in how the right story, captured the right way, can do more than showcase. It can scale.
Here's what Lisa had to say about our work together...
“Greig from Different Light Film & Photography is the kind of human you want around when the stakes are high and the work is real. He captured the Truly You Experience with a level of presence and precision that’s rare – quietly weaving himself into the background so people felt completely safe to open up, while somehow catching every meaningful glance, breath, and breakthrough on camera.
His energy is kind, unobtrusive, and quietly brilliant. The footage is stunning, the testimonials are powerful, and the quality of his work speaks for itself. If you’re doing something meaningful and want it documented in a way that honours the depth of your work without stealing the spotlight, Greig’s your guy.”
Lisa Hopper ICF PCC
Best-selling author and Transformational Coach.
Photo credit: Julie Broadfoot
The impact of experience
Lisa has an incredible coaching programme, life-changing client outcomes, and a fast-growing audience – but not much in the way of video content that truly shows the depth of her work.
Reels were scattered. Her testimonials were powerful, but needed elevation.
And I wanted her potential clients to feel what it was like to be in the room with her.
Because that alone, is a powerful experience.
So I wanted to use my experience to help Lisa amplify her work outside her workshop, and let the story of the incredible work she does, speak to a wider audience.
Some of the deliverables:
- Authentic testimonials
- Social Media Reels
- Curated content library
- Showcase video
Strategic experience helps
I’ve spent over a decade and a half as part of corporate communications, PR & engagement teams.
Bringing that experience of storytelling, from a human perspective, here’s some of the content we worked on:
- Filming Lisa’s Truly You Experience live 2-day workshop with 12 clients
- Captured hours of real-time coaching, emotion, and transformation
- Conducted personalised testimonial interviews
- Created a library of curated, ready to repurpose – with over 200 clips to choose from.
- Dedicated post-event edit days to pull all this together!
This wasn’t about creating one video - it was about building a visual storytelling suite that Lisa could draw from again and again.
Watch the transformation - have a look at Amal's powerful testimonial video.
Content is king
With this content, Lisa’s no longer explaining what she does – she’s showing it.
Prospects can now see the room, feel the energy, and hear client breakthroughs in their own words.
The testimonials build trust. The trailer sells the experience. The reels keep her presence fresh and ongoing. And she has a massive library of content to build new reels and social posts for months to come.
But more than that? Lisa has peace of mind – knowing her content is handled, her stories are captured, and her brand has visual proof of its power. And trust me, that is some power.
Trust in years of experience and passion
Most videographers deliver a highlights reel. I deliver a content ecosystem.
Those years of experience in producing content for some of the biggest brands in the UK gives me a different approach. I think like a strategist, capture like a documentarian, and partner with you like a team member. When you work with me, you don’t just get footage. You get a visual library built to grow with your business.
You get content that feels like it’s yours. Content that oozes your culture. Investing time with me to create that will reap benefits far beyond just those few days behind a camera. I get the greatest joy from capturing and telling real, human stories.
Let me help you tell yours. It’s worth telling.
It's time to level up your content
Ready to stop ‘winging it’ with your messaging and start sharing your real story?
Send me a message here, and I’ll get back to you as quick as a flash.
If you want to dive straight in, you can click here to schedule a call for us to talk through how I can support you in getting your story, your brand and your business out there.